Site privacy - WpBusinessCard

WpBusinessCard SASU (hereinafter referred to as "WpBusinessCard") places great importance on protecting your personal data and maintaining the confidentiality of the information you share with us. This privacy policy describes the practices for collecting, using, processing, and sharing personal data when you use our website accessible at https://wpbusinesscard.com.

Data Controller

The data controller for personal data is WpBusinessCard SASU, registered with the Versailles Trade and Companies Register under SIRET number 94128434100018, with headquarters located at 1 ter rue du Printemps, 78230 Le Pecq, FRANCE.

For any questions related to data protection, you can contact us via the contact form available on our website.

Data Collected

WpBusinessCard may collect the following types of data:

User-provided data: personal information provided during account creation (name, first name, email address, etc.).
Transaction data: order history, billing information.
Browsing data: IP address, browser type, pages viewed, time spent on the site.
Marketing data: communication preferences.

Use of Data

Your personal data is used in the following cases:

Order and transaction management: processing payments and sending invoices.
Customer support: managing support requests via our contact form.
Service improvement: analyzing browsing data to optimize the user experience.
Marketing and communication: sending newsletters and email campaigns if you have provided your consent.

Tools Used

Brevo (formerly SendinBlue)

WpBusinessCard uses Brevo for email campaigns. This tool manages email communications and analyzes their performance (open rates, clicks, etc.). Brevo complies with the GDPR, and its servers are located within the European Union.

https://www.brevo.com/legal/privacypolicy/

Matomo

WpBusinessCard uses Matomo, a locally hosted data analytics tool. Matomo tracks user behavior on the site while ensuring data confidentiality in compliance with GDPR regulations.

https://matomo.org/guide/manage-matomo/privacy/

Google Analytics

We use Google Analytics to analyze site traffic and usage. This tool collects anonymized data such as pages visited, browsing duration, and the geographic origin of visitors. You can manage your tracking preferences via the cookie settings.

https://marketingplatform.google.com/about/analytics/terms/us/

Meta Pixel and LinkedIn Insight Tag

These tools are used for marketing and retargeting purposes. They measure the effectiveness of our ads and optimize advertising campaigns on Meta (Facebook, Instagram) and LinkedIn. Their use is subject to your consent via the cookie management banner.

https://www.facebook.com/privacy/center/
https://www.linkedin.com/legal/privacy-policy

Data Sharing

WpBusinessCard only shares your personal data with third parties strictly necessary for the execution of the services mentioned above, including:

Payment service providers.
The email and analytics tools mentioned earlier.

No data is sold or transferred to third parties for commercial purposes without your explicit consent.

In certain circumstances, WpBusinessCard may be required to disclose your Personal Data if mandated by law or in response to valid requests from public authorities (e.g., a court or a government agency).

WpBusinessCard may disclose your Personal Data in good faith if it is necessary to:

Comply with a legal obligation.
Protect and defend the rights or property of WpBusinessCard.
Prevent or investigate possible wrongdoing related to the service.
Ensure the safety of users of the service or the public.
Protect against legal liability.

Data Security

WpBusinessCard implements appropriate technical and organizational measures to ensure the security and confidentiality of your personal data, including:

Encryption of sensitive data.
Use of firewalls and intrusion detection systems.
Restricting data access to authorized personnel only within the scope of their duties.

WpBusinessCard also conducts regular audits to ensure that security measures meet industry standards and regulatory requirements.

Data Transfers

WpBusinessCard may transfer your personal data to countries outside the European Economic Area (EEA). These transfers are only made to countries that provide an adequate level of data protection recognized by the European Commission or under appropriate safeguards, such as standard contractual clauses.

If a data transfer is necessary, WpBusinessCard commits to informing you and implementing all measures required to ensure the security and confidentiality of your information.

User Rights

In accordance with the GDPR, you have the following rights:

Right of access: Obtain a copy of your personal data.
Right to rectification: Correct inaccurate or incomplete data.
Right to erasure: Request the deletion of your personal data.
Right to data portability: Retrieve your data in a structured and readable format.
Right to object: Object to the processing of your data for marketing purposes.
Right to restriction: Request a temporary restriction on data processing.

To exercise these rights, please contact us via the form available on our website.

Privacy Policy